AI Agency · Holding of Micro Apps

AI agents for businesses that live in the real world

Horizonte Labs builds the intelligence layer around real operations — agentic AI, automation, and data systems that turn everyday businesses into technology-enabled ones. We ship for clients, and we run our own.

01

Operators first

We own and run physical businesses. Every system we build is tested against real revenue, real customers, real constraints.

02

Finance discipline

A decade of institutional banking and investment analysis behind every build. If it doesn't move a number that matters, we don't ship it.

03

Agents, not demos

Production AI systems that do work end-to-end — not prototypes that impress in a meeting and die in a drawer.

What we do

The intelligence layer around your operation

Most businesses don't need more software. They need the software they have — and the work they do — connected, automated, and made smarter. That's what we build.

Agentic AI systems

Autonomous agents that research, draft, decide, and execute across your tools — with human approval where it counts.

Workflow automation

The repetitive work between your systems — intake, reconciliation, reporting, follow-ups — handled without a human in the loop.

Data & BI pipelines

From messy spreadsheets and exports to living dashboards: revenue, retention, cohort behavior, and the levers behind them.

Customer acquisition

Content engines, lead capture, and outreach systems that run on autopilot and hand you qualified conversations.

Operational optimization

Pricing, scheduling, inventory, staffing — decisions made with data instead of gut feel, embedded into daily operations.

Micro app development

Small, sharp products that solve one problem completely. We build them for clients — and launch our own.

The holding

We don't just advise. We own.

Horizonte Labs operates a portfolio of micro apps and physical businesses. They're our proving ground: every method we sell has already run inside something we own.

Micro app

Tab Bankruptcy

A Chrome extension for people drowning in open tabs. One click declares bankruptcy; AI clusters everything into themed groups you keep, save, or nuke. Free, no account, no telemetry.

tabbankruptcy.com →
Physical ops · Brazil

Laundromat operation

A self-service laundromat franchise unit in São Paulo state, run on a custom BI system: per-client ledgers, retention and churn cadence, reactivation ROI, and weather-correlated demand.

Physical ops · Chile

Nail salon

A beauty services business in Chile — the testbed for customer acquisition systems, booking automation, and the playbook for AI-enabling local service businesses.

In the lab

Next up

Agentic research and content systems currently in build: multi-agent equity research over LatAm filings, automated credit analysis, and an autonomous video content pipeline.

Founder

Diego Ciconi

Diego Ciconi
Founder, Horizonte Labs
  • 10+ years in banking, corporate credit & equity research across Latin America
  • Builds and deploys production AI agent systems hands-on
  • Owner-operator of physical businesses in Brazil and Chile

Diego is a finance and technology operator with more than a decade of experience across banking, corporate credit, equity research, and investment analysis in Latin America. He brings institutional finance discipline — rigor about numbers, risk, and what actually drives returns — to the work of building AI systems.

His entrepreneurial track record spans physical businesses, from a nail salon in Chile to a laundromat operation in Brazil. But his core focus is the layer of intelligence built around them: agentic AI, automation, data workflows, customer acquisition systems, and operational optimization.

That combination is the point. Diego bridges the gap between traditional local businesses and scalable, technology-enabled execution — because he stands on both sides of it every day.

"The best AI systems aren't built in a lab. They're built inside a business, against a P&L, by someone who has to live with the results."
Get in touch

Let's build the intelligence layer around your business

Whether you run a local operation that should work smarter, or you're exploring what AI agents can do for your company — start a conversation.

Horizonte Labs · Latin America & everywhere the internet reaches